About
About me
Growth Lead | Performance Marketer | Meta Ads Specialist Helping DTC and e-commerce brands recover lost conversion data and scale profitably through Meta Ads and server-side tracking infrastructure.
I’m a Growth Lead based in London, specialising in Meta Ads, server-side tracking (CAPI, GTM Server-Side), and Shopify conversion optimisation.
My background is in digital marketing, having worked with Outsourcing BD Institute executing paid advertising campaigns and optimising for performance. Today, I apply that expertise hands-on through PawsomeHaven, a direct-to-consumer pet essentials brand I founded and run – building everything from Meta CAPI data pipelines to Shopify store architecture and GA4 tracking from the ground up.
I believe in learning by doing. Rather than just studying performance marketing theory, I build and test strategies in a live e-commerce environment – which means the advice I give is grounded in real, current practice, not just certifications.
I’ve spent most of these years working across different areas of design like landing pages, email design to my current role designing products for mobile platforms. Having worked on various projects that are already live, I can help you with the best possible suggestions and ideas that we can proceed with. With me, you aren’t forced to accept anything. I give you a variety of options we can work on together.
Experience
Pixel setup
Meta Ads
I focus on building accurate, verified tracking infrastructure - implementing Meta Pixel, Conversions API (CAPI), and GTM Server-Side setups to ensure conversion data isn't lost to browser restrictions. I apply this directly to my own e-commerce brand, PawsomeHaven, as a live testbed for what works
Google Ads
Setting up and managing Google Ads campaigns alongside Meta Ads, with a focus on clean conversion tracking through GA4 and Google Tag Manager - ensuring performance data stays accurate across both platforms